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The cultural landscape in the US is ever-evolving. OgilvyCULTURE’s thought leadership provides a point of view that helps our clients understand what these changes mean for their marketing initiatives and bottom line.

  • CROSS-CULTURAL ADVERTISING & MARKETING

    We believe that any agency providing creative and communication services must transition to relationship building with “the new general market” in a more comprehensive way. »

  • LOCAL NAMING STRATEGY

    OgilvyCULTURE found a local name for the Kotex master brand in Latin America that would resonate with Spanish/Portuguese speaking consumers. »

  • INCREASING STORE VISITS

    OgilvyCULTURE created a strategy to help IKEA increase store visits over the next 5 years by tapping into and marketing to the growing cross-cultural populations of key markets. »

  • GLOBAL CROSS-CULTURAL TARGETING

    OgilvyCULTURE allowed our client and a retail partner to prioritize global objectives and focus on shopper marketing for distinct cultural groups. »

  • US CROSS-CULTURAL TARGETING

    OgilvyCULTURE increased brand awareness and product purchase for Hellmann's among Hispanics in the US. »